Social Media Optimization
“Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance.
What is Social Media Optimization?
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Instagram, Twitter, video sharing websites and blogging sites.
SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.
7 Steps To improve Your SMO?
These seven steps provide a good benchmark against which you can assess and plan your current SMO activity.
If I may be allowed to stand on the shoulders of a giant I would add my thoughts to each of these seven steps as follows:
- Reputation
Your reputation in my view starts with ensuring you are either an expert or you act as an expert curator. This means undertaking a thorough research and producing original content or curating quality content. This will make you a respected and qualified source.
- Engagement
You need to actively engage with your audience. This can include commenting, mentions, shares, likes, and plus ones. No one is as smart as everyone so share other peoples’ content and provide a good user experience by providing feedback and comments.
- Authority
There are many aspects to authority. Search engines are interested in ascertaining what individuals and brands are seen as authoritative and trusted by real people on the Internet. The most obvious example of a move in this direction is Google Authorship. Setting up Google Authorship can help establish you as an expert and show your profile prominently in search results.
- Leadership
To us leadership is about high-quality research, thinking, and original content production.
A leader will research everything they can about their areas and share thoughtful insights that will add value to your audience. Poor quality content will be perceived as such and as a consequence will not be shared.
- Social
You also need to build high-quality networks, quality potentially matters more than quantity. Seek out the experts in your field, read what they say, engage them in debate and share your ideas.
- Media platforms
Some platforms are far more effective in improving the SEO benefits of SMO than others. In my view, the most effective platform is Google Plus for many reasons which are set out in the article I mentioned on why Google Plus will improve your SEO.
- Optimization
I have included below some of my thoughts on the practical and technical aspects of optimizing your SMO.
SMO Services Provide by Us?
| Social Media Optimization Packages | |||
| Packages | Rs. 5000/- | Rs. 7500/- | Rs. 10,000/- |
| Channels | Any 2 Channels | Any 3 Channels | Any 4 Channels |
| Facebook Promotion | |||
| Profile Optimization | Yes | Yes | Yes |
| Creative Image | 10 | 15 | 20 |
| FB Timeline Status Posting | 10 | 15 | 20 |
| Targeted Page Likes | 350 Likes | 500 per Month | 700 Per month |
| Post Sharing in Groups | Yes | Yes | Yes |
| Sponsored Ads or Paid Ads | Paid(75% : 25% ratio) | Paid(75% : 25% ratio) | Paid(75% : 25% ratio) |
| Traffic Monitoring Through Facebook Analytics | Yes | Yes | Yes |
| Twitter Optimization | |||
| Profile Optimization | Yes | Yes | Yes |
| Tweets posting | 10 | 20 | 30 |
| #hashtag trend research | Yes | Yes | Yes |
| Twitter Analytics Monitoring | Yes | Yes | Yes |
| Targeted Followers Increased | 150 | 250 | 400 |
| Sponsored Ads or Paid Ads | Paid(75% : 25% ratio) | Paid(75% : 25% ratio) | Paid(75% : 25% ratio) |
| Instagram Optimization | |||
| Profile Optimization | Yes | Yes | Yes |
| Instagram Image Sharing | 10 | 15 | 20 |
| Targeted Instagram Followers Increase | 100 | 200 | 300 |
| #hashtag trend research | Yes | Yes | Yes |
| Image Tagging and Friends/Followers increase | Yes | Yes | Yes |
| Instagram Analytics Monitoring | Yes | Yes | Yes |
| Linkedln Optimization | |||
| Profile Optimization | Yes | Yes | Yes |
| Linkedin Post Sharing | 10 | 15 | 20 |
| Targeted Linkedin Connection | 400 | 600 | 800 |
| Company Page Creation | Yes | Yes | Yes |
| Company Page Follower Increase | Yes | Yes | Yes |
| Post Sharing in Groups | Yes | Yes | Yes |
| Sponsored Ads or Paid Ads | Paid(75% : 25% ratio) | Paid(75% : 25% ratio) | Paid(75% : 25% ratio) |
