SMM is the easiest way to reach an enormous audience – nowadays a half of the global population, 3.8 billion people, use social media. Moreover, this number is constantly growing – since 2019, social media use has grown by 9.2%.

Social media is extremely useful for increasing brand awareness. According to Hootsuite, 52% of online brand discovery happens in public social feeds. In other words, the majority of people learn about new brands on social networks.

In 2019, people spent an average of 2 hours and 24 minutes every day. And this indicator has also grown – time spent on social media increased by 1.4%. That makes social media a great way to not only reach your audience but also to interact with them for a long time.

Every year, social networks become more and more significant in terms of boosting sales. For instance, in 2019, 43% of internet users used social media when researching products before making a purchase. Although only 12% of people are ready to click a “buy” button on Facebook or Instagram, social networks are highly significant in the early stages of the buyer’s journey.